In 1960 SIDI began as a craftsman’s workshop manufacturing mountain sports footwear. In the 1970’s SIDI began specializing in cycling footwear and boots for off-road and on-road motorcycling. Dino Signori, founder of SIDI, has combined a passion for cycling with more 50 years of experience manufacturing innovative sporting footwear. Thanks to this passion and a deep, intuitive knowledge of the business SIDI has become the market leader in cycling and motorcycle shoes. After half a decade, SIDI’s unique balance of tradition and innovation, style and comfort, make SIDI sporting footwear exceptional in the industry. Highlighting the strong identification between the company and its founder, the Sidi logo started off as a union of DIno SIgnori’s initials. In 1974 the logo becomes the one we all know today with the addition of the vortex symbol representing strength and movement. From a simple logo, the Sidi trademark has become one of the most recognizable and known brands in the business.